Are We There Yet? Measuring Content Marketing Success in Higher Ed
So you jumped on the content marketing bandwagon in hopes of reaching new students and building brand awareness. But now the big question looms: Is it working?
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Blog
Perspectives on branding, creative direction, and the creative industry from Bennet Schwartz.
Upcoming Trends and Opportunities in Digital Marketing: What’s on the Horizon for Albany, NY Businesses
Digital marketing trends come and go faster than the latest viral TikTok dance. If you want your business to thrive, you need to keep a close watch on the horizon.
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10 Tips To Protect Your Brand From Copyright Fraud
Copyright fraud can take many forms, but the most common type is misrepresenting the copyright ownership of a work. It can be a devastating blow to a business.
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3 Reasons Why Brand Recognition Is Important
Brand recognition is important for any company that wants to thrive in the market. If you want to be successful, you must understand what brand recognition means and achieve it.
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Bennet Schwartz Shares Design Competitions Including the AGDA Now Accepting Entries
There are a lot of design competitions happening right now, and the AGDA is one of them! The AGDA design awards are a platform for designers to showcase their work.
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Bennet Schwartz Shares 10 Easy Steps to Building Your Brand
The first step to building your brand is deciding what it means to you. This seems like a simple concept, but many business owners are unclear about their branding strategy.
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Bennet Schwartz On Understanding the Role of the Creative Director
The role of the creative director is becoming more important as brands look to build a recognizable product. It is one of the most mysterious roles in any company.
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Bennet Schwartz Sydney Creative Discusses Industry Changes Expected In 2021
The creative industry is going through some radical changes that will impact everyone going forward. There is no going back, and it might be bad news for a lot of people.
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5 Top Things to Look For In a Creative Director
Creative directors are an important role that some businesses will overlook. A solid creative director can help your business grow and reach out to more of your customers.
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6 Ways to Keep Your Brand Intact While Moving Internationally
Expanding your business internationally will lead to many opportunities, but other aspects of it will seem intimidating. How do you keep your brand intact?
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