Defining Content Marketing ROI for Higher Education So you jumped on the content marketing bandwagon in hopes of reaching new students and building brand awareness. You’ve been publishing blog posts, starting podcasts, sending newsletters, and posting on social media like there’s no tomorrow. But now the big question looms: Is it working? Are you actually… Continue reading Are We There Yet? Measuring Content Marketing Success in Higher Ed
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Upcoming Trends and Opportunities in Digital Marketing: What’s on the Horizon for Albany, NY Businesses
The Growth of Digital Marketing in Albany, NY So, you run a small business and want to stay ahead of the curve with digital marketing in Albany, NY. Smart move. As any savvy marketer knows, digital marketing trends come and go faster than the latest viral TikTok dance. If you want your business to thrive,… Continue reading Upcoming Trends and Opportunities in Digital Marketing: What’s on the Horizon for Albany, NY Businesses
10 Tips To Protect Your Brand From Copyright Fraud
Copyright fraud can take many forms, but the most common type is misrepresenting the copyright ownership of a work. This can include falsely claiming to be the copyright owner or lying about the copyright status of a job. Copyright fraud can be used for financial gain, personal gain, or damage to the reputation of another… Continue reading 10 Tips To Protect Your Brand From Copyright Fraud
3 Reasons Why Brand Recognition Is Important
Brand recognition is important for any company that wants to thrive in the market. If you want to be successful, you must understand what brand recognition means and achieve it. This article will discuss three reasons why branding is so important and how companies can use these tips to help them increase their awareness in… Continue reading 3 Reasons Why Brand Recognition Is Important
Bennet Schwartz Shares Design Competitions Including the AGDA Now Accepting Entries
There are a lot of design competitions happening right now, and the AGDA is one of them! The Association for Graphic Designers in Australia (AGDA) has announced that they will be accepting entries for the 2021 AGDA Design Awards. The AGDA design awards are a platform for designers to showcase their work and be recognized… Continue reading Bennet Schwartz Shares Design Competitions Including the AGDA Now Accepting Entries
Bennet Schwartz Shares 10 Easy Steps to Building Your Brand
The first step to building your brand is deciding what it means to you. This seems like a simple concept, but many business owners are unclear about their branding strategy and they end up wasting time and money on strategies that don’t work for them. The next thing to do is decide who your ideal… Continue reading Bennet Schwartz Shares 10 Easy Steps to Building Your Brand
Bennet Schwartz On Understanding the Role of the Creative Director
The role of the creative director is becoming more important as brands look to build a recognizable product. One of the most mysterious roles in any company is that of the creative director, which is commonly confused with the art director. Bennet Schwartz believes the role of the creative director will continue to expand in… Continue reading Bennet Schwartz On Understanding the Role of the Creative Director
Bennet Schwartz Sydney Creative Discusses Industry Changes Expected In 2021
The creative industry is going through some radical changes that will impact everyone going forward. Bennet Schwartz Sydney creative expert, thinks that these changes will forever change the industry. There is no going back, and it might be bad news for a lot of people. The industry has always changed, but the changes that are… Continue reading Bennet Schwartz Sydney Creative Discusses Industry Changes Expected In 2021
5 Top Things to Look For In a Creative Director
Creative directors are an important role that some businesses will overlook. A solid creative director can help your business grow and reach out to more of your customers. Since this position matters and will help your business, you need to find a good person for the role. Here are five of the top qualities you… Continue reading 5 Top Things to Look For In a Creative Director
6 Ways to Keep Your Brand Intact While Moving Internationally
Expanding your business internationally will lead to many opportunities, but other aspects of it will seem intimidating. For example, how do you expand your excellent brand and keep it intact while reaching out to new audiences? We have six pieces of advice to help you with your international expansion while maintaining your brand. Research Different… Continue reading 6 Ways to Keep Your Brand Intact While Moving Internationally